Tool stack

Toolbox

The platforms I use to plan, build, measure, and ship marketing work.

Person holding different work tools

Tool Stack by Workflow

Grouped by how the work actually happens: campaign setup, measurement, content, creative production, development, deployment, and reporting.

Paid Ads & Campaigns

Campaign builds, product feeds, audiences, creative testing, and conversion-focused optimization.

Google Ads
Meta Business Suite
Facebook Ads
Instagram Ads

Analytics & Tracking

Event tracking, funnel diagnosis, behavior recordings, organic visibility, and dashboard inputs.

GA4
Google Tag Manager
Hotjar
Search Console
Looker Studio
Microsoft Clarity

SEO & Content Marketing

Keyword planning, local search, technical audits, backlink research, and editorial publishing.

SEMrush
Google Business Profile
PageSpeed Insights

Email Marketing & CRM

Lifecycle email, segmentation, CRM handoff, experiments, flows, and retention campaigns.

Klaviyo
Mailchimp
HubSpot
Optimizely

E-commerce & CMS

Storefront setup, content management, product detail pages, theme customization, and commerce basics.

Shopify Plus
WordPress
Wix
Webflow

Design & Branding

Brand systems, layouts, campaign graphics, ad creatives, pitch assets, and visual polish.

Canva
Photoshop
Illustrator
Figma
InDesign

Video & Motion Graphics

Short-form editing, motion graphics, product videos, reels, and campaign-ready video assets.

CapCut
After Effects
Canva

Web & Mobile Development

Landing pages, mobile-friendly interfaces, app prototypes, forms, front-end components, and application foundations.

HTML
CSS
JavaScript
React
Node.js
Express.js
Android Studio
React Native
Render

Backend / Cloud / Database

Database models, serverless hosting, cloud deployment, API backends, and application data.

Firebase
Firestore
GCP
Google Cloud Run
MongoDB
MySQL

Deployment & Dev Tools

Version control, code editing, containers, static hosting, production handoff, and project delivery.

GitHub
Git
Docker
VS Code
Firebase Hosting
Cursor
GitHub Pages

Project Management & Communications

Planning, task tracking, documentation, stakeholder updates, and shared operating systems.

Notion
Jira
Asana
Google Workspace
Microsoft 365
Slack
Google Meet
Zoom

UX/UI & Research

Discovery, wireframes, user journeys, buyer personas, feedback forms, and experience mapping.

Figma
Balsamiq
Google Forms
Miro

Creative Production

Production-ready creative workflows for social ads, landing pages, video, and campaign assets.

Photoshop
Illustrator
After Effects
CapCut
Canva

Business & Reporting

Executive reporting, KPI tracking, performance summaries, dashboards, and business-ready analysis.

Google Sheets
Excel
Performance Dashboards
Channel Reporting
Office

Hardware & Production Gear

Physical gear I use for photo, video, editing, lighting, storage, capture, and production support.

Camera
Canon D80 DSLR camera
Stabilization
DJI stabilizer / gimbal
Audio
Shotgun microphone
Aerial Content
DJI Mavic Mini drone
Editing Computer
MacBook Pro M1 Max
Touch / Portable Device
iPad Air
Mobile Capture
Pixel 9 Pro
Lighting
Ring light · Softbox · LED light
Support Gear
Tripod · Phone stand · Camera mount
Storage
SD cards · External SSD · Hard drive
Monitoring
LG ultrawide external monitor · Headphones